In the 21st century, stigma and shame still surround buying condoms, transcending cultural boundaries. The 'Confidently' project tackles this issue in Western countries with an engaging video campaign. Based on research, the campaign aims to empower individuals to overcome the embarrassment of purchasing condoms. Studies show that embarrassment decreases with age and coping strategies help younger individuals. With 61% experiencing moderate shame and 97% using coping strategies, this discomfort can reduce condom usage among youth. Storyboarding and collaborative idea generation were essential in crafting a compelling narrative and impactful conclusion for the campaign.